Insights
Notes for swim club owners and coaches.
Plain-language guides on selling a club, planning a succession, valuing a program and growing revenue with the water you already have.
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OperationsThe Business Side of Coaching: Why So Many Swim Club Founders Burn Out
Why so many swim club founders burn out running the business side, and what actually relieves the load, beyond hiring one more assistant.
August 6, 2026 at 9:00 AM CDT · 3 min read
OperationsNonprofit Swim Club Operations and Governance
How Lane One supports nonprofit swim club operations while boards retain governance and coaching staff stay untouched.
August 3, 2026 at 9:00 AM CDT · 1 min read
OperationsPlanning Your Swim Club Next Steps
Start with your club goals, coaching staff and operating needs before discussing next steps.
August 2, 2026 at 9:00 AM CDT · 1 min read
OperationsUnderstanding Your Swim School Before a Transition
Review your swim school operations, enrollment and pool access before discussing its future.
July 30, 2026 at 9:00 AM CDT · 1 min read
OperationsHow to Sell a Swim Club: Planning for Coaches and Families
A guide to preparing a swim club for a conversation about its future, with coaches, families and pool access in view.
July 28, 2026 at 9:00 AM CDT · 1 min read