Insights
Notes for swim club owners and coaches.
Plain-language guides on selling a club, planning a succession, valuing a program and growing revenue with the water you already have.
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CoachingFive Ways to Keep Swimmers Through Middle School
Middle school is when many swimmers quit. Five practical ways clubs can keep 11 to 14 year olds engaged and coming back.
October 7, 2026 at 4:08 PM CDT · 2 min read
CoachingHow to Build a Winning Swim Team
Winning swim teams are built on clear pathways, strong coaches, purposeful training and steady communication with families.
October 7, 2026 at 4:07 PM CDT · 2 min read
CoachingWhat Culture Looks Like for 8-and-Under Swimmers
For young swimmers, culture is how they feel on the pool deck. Four things that build a healthy 8-and-under program.
October 7, 2026 at 4:06 PM CDT · 2 min read
CoachingWhere Should I Hire a Swim Coach?
Where to find good swim coaches, what to put in the job post, and how to run a consistent hiring process.
October 7, 2026 at 4:02 PM CDT · 2 min read