Insights
Notes for swim club owners and coaches.
Plain-language guides on selling a club, planning a succession, valuing a program and growing revenue with the water you already have.
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OwnershipWhy Pools Are Hard Assets to Own, and How Lane One Can Help
Heating, chemicals, repairs and staffing never pause. Here is why pool owners need a plan for every hour of water, and how we help.
October 7, 2026 at 4:10 PM CDT · 2 min read
ProgramsHow Do I Start a Swim School?
A simple guide to starting a swim school: choosing who you serve, securing pool time, pricing lessons and hiring instructors.
October 7, 2026 at 4:09 PM CDT · 2 min read
CoachingFive Ways to Keep Swimmers Through Middle School
Middle school is when many swimmers quit. Five practical ways clubs can keep 11 to 14 year olds engaged and coming back.
October 7, 2026 at 4:08 PM CDT · 2 min read
CoachingHow to Build a Winning Swim Team
Winning swim teams are built on clear pathways, strong coaches, purposeful training and steady communication with families.
October 7, 2026 at 4:07 PM CDT · 2 min read
CoachingWhat Culture Looks Like for 8-and-Under Swimmers
For young swimmers, culture is how they feel on the pool deck. Four things that build a healthy 8-and-under program.
October 7, 2026 at 4:06 PM CDT · 2 min read
OwnershipWhy Should I Own My Own Swim Club?
Owning a swim club lets you set the culture and build long-term value. Four questions to ask before you start.
October 7, 2026 at 4:05 PM CDT · 2 min read