Insights
Notes for swim club owners and coaches.
Plain-language guides on selling a club, planning a succession, valuing a program and growing revenue with the water you already have.
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Buying a Swim Club: What Investors and Acquirers Look For
What investors and acquirers actually look for when evaluating a swim club, swim school, or Masters program to buy.
August 7, 2026 at 9:00 AM CDT · 3 min read
Swim Club Real Estate and Lease Risk: What Every Owner Should Understand Before Selling
Why facility and lease risk is the single biggest hidden factor in a swim club's value, and what owners should do about it before selling.
August 6, 2026 at 9:00 AM CDT · 3 min read
The Business Side of Coaching: Why So Many Swim Club Founders Burn Out
Why so many swim club founders burn out running the business side, and what actually relieves the load, beyond hiring one more assistant.
August 6, 2026 at 9:00 AM CDT · 3 min read
How to Keep Your Swim Club's Culture Alive After a Sale
How to protect a swim club's culture, coaches, and community through an ownership transition, questions to ask any buyer.
August 5, 2026 at 9:00 AM CDT · 3 min read
Signs It's Time to Sell Your Swim Club or Swim School
Ten honest signs it might be time to sell or bring in help running your swim club, swim school, or Masters program.
August 4, 2026 at 9:00 AM CDT · 3 min read
Non-Profit to For-Profit Conversion (and Vice Versa): What Swim Club Owners Need to Know
What non-profit swim clubs need to know about converting to for-profit, merging, or bringing in outside management.
August 3, 2026 at 9:00 AM CDT · 3 min read
Earn-Outs, Seller Financing, and Staged Buyouts: Deal Structures for Selling a Swim Club
Earn-outs, seller financing, staged buyouts, a plain-English breakdown of how swim club sales actually get structured.
August 2, 2026 at 9:00 AM CDT · 3 min read
Succession Planning for Swim Club Owners: What Happens When You're Ready to Step Away
Most swim clubs have no succession plan. Here's how founder-owned clubs can plan for what happens when the coach who built it steps away.
August 1, 2026 at 9:00 AM CDT · 3 min read
What Is My Swim School Worth? A Guide to Valuing Swim Clubs and Learn-to-Swim Businesses
How swim schools and swim clubs get valued, the metrics buyers actually look at, and how to estimate what your program is worth.
July 30, 2026 at 9:00 AM CDT · 3 min read
How to Sell a Swim Club: A Founder's Guide to Valuation, Timing, and Deal Structure
A founder's guide to selling a swim club, when to start planning, how clubs get valued, and what a fair deal actually looks like.
July 28, 2026 at 9:00 AM CDT · 3 min read