Insights
Notes for swim club owners and coaches.
Plain-language guides on selling a club, planning a succession, valuing a program and growing revenue with the water you already have.
All postsOwnershipProgramsCoachingSellingGrowthSwimmersValuationFacilitiesOperationsTransitionsSelling your clubSuccession
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SuccessionSuccession Planning for Swim Club Owners: What Happens When You're Ready to Step Away
Most swim clubs have no succession plan. Here's how founder-owned clubs can plan for what happens when the coach who built it steps away.
August 1, 2026 at 9:00 AM CDT · 3 min read
OperationsUnderstanding Your Swim School Before a Transition
Review your swim school operations, enrollment and pool access before discussing its future.
July 30, 2026 at 9:00 AM CDT · 1 min read
OperationsHow to Sell a Swim Club: Planning for Coaches and Families
A guide to preparing a swim club for a conversation about its future, with coaches, families and pool access in view.
July 28, 2026 at 9:00 AM CDT · 1 min read