Insights
Notes for swim club owners and coaches.
Plain-language guides on selling a club, planning a succession, valuing a program and growing revenue with the water you already have.
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FacilitiesSwim Club Real Estate and Lease Risk: What Every Owner Should Understand Before Selling
Why facility and lease risk is the single biggest hidden factor in a swim club's value, and what owners should do about it before selling.
August 6, 2026 at 9:00 AM CDT · 3 min read
OperationsThe Business Side of Coaching: Why So Many Swim Club Founders Burn Out
Why so many swim club founders burn out running the business side, and what actually relieves the load, beyond hiring one more assistant.
August 6, 2026 at 9:00 AM CDT · 3 min read
TransitionsHow to Keep Your Swim Club's Culture Alive After a Sale
How to protect a swim club's culture, coaches, and community through an ownership transition, questions to ask any buyer.
August 5, 2026 at 9:00 AM CDT · 3 min read
Selling your clubSigns It's Time to Sell Your Swim Club or Swim School
Ten honest signs it might be time to sell or bring in help running your swim club, swim school, or Masters program.
August 4, 2026 at 9:00 AM CDT · 3 min read
OperationsNonprofit Swim Club Operations and Governance
How Lane One supports nonprofit swim club operations while boards retain governance and coaching staff stay untouched.
August 3, 2026 at 9:00 AM CDT · 1 min read
OperationsPlanning Your Swim Club Next Steps
Start with your club goals, coaching staff and operating needs before discussing next steps.
August 2, 2026 at 9:00 AM CDT · 1 min read